Agile Tooling: Personas

Personas are quick guides or reminders of the key stakeholders, their interests, and how they find value in the project.

Key Aspects of Personas:

• Grounded in reality
• Goal-oriented, specific, and relevant
• Tangible and actionable
• Helps generate focus on key features

Application Beyond Software Development

Personas can be used not just in software development but also in other industries like automotive, retail, and marketing.

Example Persona

Andrew Jones

Background: Andrew has been an accountant for over 10 years and has worked with many large accounting firms. He likes to be organized and get his work done on time.

Value in Software:

• Ensure all company bills are paid on time using online auto payments.
• Receive automatic reminders for outstanding balances.
• Print receivables and payables reports on a weekly basis.

By defining personas for different types of users, we can better understand their needs and improve the software or product accordingly.