Prioritization Techniques

1. Simple Scheme

Customers label features as priority 1, 2, or 3. However, this can lead to issues when everything is marked as priority 1.

• Helps customers prioritize features.
• Can be problematic if all features are given the same priority.
• Encourages discussion on importance levels.

2. MoSCoW Method

Features are categorized into four levels:

• Must Have - Essential for the product (e.g., Capturing leads in a CRM).
• Should Have - Important but not critical (e.g., Tracking call and email interactions).
• Could Have - Nice to have but not necessary (e.g., Automatic responses to queries).
• Would Like to Have - Optional features (e.g., Reports on conversion rates).

3. Dot Voting

Each person receives a set number of dots to distribute among the features they value most.

• Each person places dots on features they prioritize.
• Features with the most dots are deemed most important.
• Encourages participation and consensus.

4. Monopoly Money

Participants are given a fixed amount of virtual money to allocate to features.

• Each participant distributes funds based on feature importance.
• Higher allocations indicate higher priority.
• Facilitates decision-making through budget-based prioritization.

5. 100-Point Method

Each participant is given 100 points to distribute among the features.

• Participants assign points to features based on perceived importance.
• Totals determine the priority of each feature.
• Provides a quantifiable way to rank features.

Key Purposes of These Techniques

• To prioritize features effectively.
• To engage and involve stakeholders in the decision-making process.