Understanding Personas
Personas are quick guides or reminders of key stakeholders, their interests, and how they find value in a project.
Key Characteristics of a Persona
- Grounded in reality
- Goal-oriented, specific, and relevant to the user
- Tangible and actionable
- Helps generate focus on important features
- Applicable beyond software development (e.g., product design, marketing)
Example Persona: Andrew Jones
Andrew Jones
Background: Andrew has been an accountant for over 10 years and has worked with many large accounting firms. He likes to be organized and get his work done on time.
Values & Needs:
- Ensuring all company bills are paid on time using online auto payments.
- Automatically reminding customers of outstanding balances.
- Printing receivables and payables reports on a weekly basis to check on bills and invoices.
Applying Personas
By creating personas for different user types, teams can align their product features to real user needs. This ensures the final product provides value and usability tailored to specific stakeholders.
No comments:
Post a Comment