Keeping Your Stakeholders Engaged

1. Introduction

Engaging stakeholders is crucial for the success of any project. During the planning phase, a Stakeholder Engagement Plan is developed, outlining how to communicate and involve stakeholders throughout the project. Now, during execution, this plan is put into action.

The objective of this process is to maintain stakeholder involvement, address concerns, and ensure expectations are met through continuous communication.

2. Understanding Stakeholder Engagement in Execution

A. Implementing the Stakeholder Engagement Plan

• The engagement plan is executed alongside the Communication Management Plan.
• Regular meetings, demos, and updates keep stakeholders involved.
• Example: A software project may schedule bi-weekly demos for stakeholders to review progress and provide feedback.

B. Effective Stakeholder Communication

• Engagement includes meetings, phone calls, emails, and direct conversations.
• Stakeholders should feel involved and informed throughout the project.
• Example: A construction project manager may conduct weekly site visits with key stakeholders to update them on progress.

C. Addressing Stakeholder Issues

• Engagement is about more than just updates; it involves actively addressing concerns.
• If