Value-Driven Delivery

Value-driven delivery is a key principle in Agile project management. It ensures that every project and task undertaken contributes meaningful value to the business, customers, and stakeholders.

Understanding Value-Driven Delivery:

• Why Are Projects Undertaken? Organizations start projects because they expect some form of value in return.
• Value Beyond Money: While financial gain is a common driver, value can come in various forms such as customer satisfaction, compliance, and innovation.
• Incremental Value Delivery: Agile projects deliver value continuously in smaller increments rather than waiting until the end of the project.
• Types of Value:
  • Financial Value: Generating revenue or reducing costs.
  • Product Improvement: Enhancing current products and services.
  • Market Demand: Entering new markets based on consumer needs.
  • Regulatory Compliance: Ensuring adherence to laws to avoid fines and business risks.
  • Customer Satisfaction: Improving user experience and engagement.
• Compliance as Value: Regulatory compliance projects may not generate direct revenue but protect businesses from fines and operational risks.

Example:

Scenario: A technology company decides to develop a new wireless keyboard.

Application of Value-Driven Delivery:

• Market research shows high demand for wireless keyboards, indicating potential financial value.
• The company iteratively develops and releases features, gathering customer feedback to improve the product.
• Regulatory requirements for electronic devices are met to ensure compliance and avoid legal penalties.
• By addressing customer needs and compliance simultaneously, the company maximizes value while mitigating risks.