Summary of the "Identify Stakeholders" Process
-
Definition:
- The Identify Stakeholders process determines the individuals, groups, or organizations that can affect or be affected by the project.
- It involves identifying stakeholders, analyzing their interests and influence, and recording their information for effective engagement.
-
Purpose:
- To ensure all stakeholders are identified, including their interests, needs, and potential impact on the project.
- To develop strategies for engaging and managing stakeholders effectively.
-
Key Characteristics:
- Continuous Process:
- Stakeholders come and go during a project. Regular updates are essential.
- Example: A senior stakeholder leaves, and their replacement becomes a new stakeholder.
- Active vs. Passive Stakeholders:
- Active stakeholders (e.g., team members) are directly involved in project work.
- Passive stakeholders (e.g., customers) are affected by the project but are less involved.
- Continuous Process:
-
Key Inputs:
- Project Charter:
- Provides initial information about stakeholders and high-level objectives.
- Business Documents:
- Includes the business case and benefits management plan.
- Enterprise Environmental Factors (EEF):
- Organizational culture, industry standards, or regulatory requirements.
- Organizational Process Assets (OPA):
- Templates for stakeholder analysis and registers, lessons learned from past projects.
- Project Charter:
-
Tools and Techniques:
- Stakeholder Analysis:
- Examines stakeholders’ roles, influence, and attitudes toward the project.
- Identifies if stakeholders are positively or negatively impacted.
- Stakeholder Mapping and Representation:
- Power/Interest Grid: Maps stakeholders based on their level of power and interest.
- Stakeholder Cube: A 3D model considering power, interest, and influence.
- Salience Model: Evaluates stakeholders by authority, urgency, and legitimacy.
- Influence Types:
- Upwards: Senior management or sponsors.
- Downwards: Team members under the project manager.
- Outwards: External entities like regulators or customers.
- Sidewards: Peers or other project managers competing for resources.
- Data Gathering and Analysis:
- Interviews, surveys, or brainstorming to collect stakeholder information.
- Stakeholder Analysis:
-
Key Output:
- Stakeholder Register:
- A document listing:
- Stakeholders’ contact information.
- Their role and influence on the project.
- Their expectations, needs, and preferred communication methods.
- How they are affected by or can affect the project.
- A document listing:
- Stakeholder Register:
-
Applications Across Processes:
- Requirements Gathering:
- Identifies stakeholders to consult for requirements.
- Communication Planning:
- Determines how to engage and communicate with stakeholders.
- Risk Management:
- Considers stakeholders’ influence and potential risks they pose.
- Requirements Gathering:
-
Real-Life Examples:
- Construction:
- Identifying regulators, contractors, and building owners as stakeholders.
- Software Development:
- Mapping stakeholders such as end-users, developers, and external testers.
- Event Planning:
- Identifying vendors, sponsors, and attendees as key stakeholders.
- Construction:
-
Highlighted Points:
- Continuous Updates:
- The stakeholder register evolves as new stakeholders are identified or roles change.
- Analyze Influence:
- Understanding stakeholder power and interest helps prioritize engagement efforts.
- Core Document:
- The stakeholder register is essential for communication, planning, and managing expectations.
- Continuous Updates:
Key Takeaway:
The Identify Stakeholders process is foundational for project success. By identifying, analyzing, and documenting stakeholders, project managers can ensure effective engagement and address stakeholders’ needs throughout the project lifecycle. "Identify thoroughly, engage effectively, deliver successfully."
No comments:
Post a Comment