Summary of Stakeholder Performance Domain
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Definition of Stakeholders:
- Stakeholders are individuals impacted by the project.
- They can be positively impacted (e.g., customers enjoying the product) or negatively impacted (e.g., employees losing jobs due to process optimizations).
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Importance of Stakeholder Performance Domain:
- It focuses on activities and functions associated with managing stakeholders.
- Aims to build and maintain a productive working relationship with stakeholders.
- Ensures stakeholders are supportive and aligned with project objectives.
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Key Steps in Managing Stakeholders:
- Identify: Continuously identify stakeholders throughout the project as they can change (e.g., new stakeholders replacing departing ones).
- Understand and Analyze:
- Recognize their needs, emotions, beliefs, and values.
- Assess their impact (positive or negative) on the project.
- Prioritize:
- Focus on stakeholders with the most power and influence (e.g., CEO, government regulators).
- Engage:
- Collaboratively work with stakeholders to align goals, resolve issues, and maintain participation.
- Use principles, performance domains, and agile practices for consistent engagement.
- Monitor:
- Regularly review stakeholder engagement to ensure alignment with project objectives.
- Monitor behavior, satisfaction levels, and issue logs to address concerns.
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Dealing with Opposing Stakeholders:
- Minimize their negative impact on the project outcome.
- Address their concerns through clear communication and negotiation.
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Clear Vision and Expectations:
- At the project's start, establish clear expectations for deliverables.
- Consistently communicate objectives to ensure alignment and reduce changes during the project.
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Outcomes and Monitoring:
- Desired Outcomes:
- Stakeholders are supportive, satisfied, and aligned.
- Opposing stakeholders do not negatively impact project results.
- Monitoring Techniques:
- Use surveys, interviews, and focus groups to assess satisfaction.
- Check issue logs for recurring complaints or challenges.
- Desired Outcomes:
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Indicators of Misalignment:
- Frequent changes or modifications to project scope or requirements signal poor alignment.
- A well-aligned project sees reduced changes as it progresses.
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Importance of Stakeholder Engagement:
- Engaging stakeholders is a recurring theme in project principles, domains, and knowledge areas.
- Projects rely on people, so consistent and effective engagement is critical for success.
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Example:
- Negative Stakeholder: Employees losing jobs due to process automation might oppose the project. The goal is to address their concerns while ensuring they don't hinder project success.
- Positive Stakeholder: A CEO demanding a critical feature takes priority over general user requests due to higher influence.
Highlight:
- Engagement is Key: Stakeholder engagement is crucial for project success, regardless of the methodology (traditional, agile, or hybrid).
- Continuous Monitoring: Stakeholder dynamics change, requiring ongoing analysis and adjustments.
- Clear Objectives: Misaligned objectives often lead to project failure; setting clear expectations early is vital.
Mastering stakeholder engagement ensures alignment, satisfaction, and successful project delivery.
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